American Family Insurance

Design & graphics
art direction

Faced with an online spreadsheet-only submission requirement, Sales was struggling to figure out how to differentiate their RFP response.

We mapped-out our seven biggest differentiators related to the opportunity, and I brought them to life in a highly visual agency-style companion brochure that was tailored to the specific sales opportunity. We also showcased our newly acquired technology capabilities and introduced key members of our team. Sales uploaded it as an attachment in the online submission tool.