Our marketing firm wanted to proactively take new concepts to COUNTRY Financial for their customer newsletter that would increase retention and cross-sales using sophisticated data and analytics and advanced personalization.

Partnering with a marketing leader, we developed rough storyboard for both a tailored sales brochure and a companion video presentation.

• An abbreviated style guide was created for consistency between the pieces.
• Icons were created in the same style and COUNTRY’s
• A simple animated video was added to play at the beginning of the presentation meeting.