Jonathan Winters meets David Ogilvy
As a kid I grew up listening to Jonathan Winters and Bob Newhart. Knew their routines by heart. My choice of literature — MAD magazine and the anthologies of Charles Addams.
Right out of school I got a job at an advertising agency. Didn’t know anything about advertising or design — but I knew how to order type and prep art for printing which is something the agency needed. I went about reading up on advertising.
The first book I read was David Ogilvy’s — Ogilvy on Advertising. The first item of the ‘Ogilvy Formula’ was the customer responds to the visual element first and most profoundly. Ogilvy also said, “The best ideas come as jokes. Make your thinking as funny as possible.” Sounded good to me.
I never missed an opportunity to come up with characters for projects. Here’s a menagerie of projects and characters I have created along the way.