PROJECTS
Uncle Dan posed as Propero and I as Calaban. This was a promotion for an book binding company.
Jonathan Winters meets David Ogilvy

As a kid I grew up listening to Jonathan Winters and Bob Newhart. Knew their routines by heart. My choice of literature — MAD magazine and the anthologies of Charles Addams.

Right out of school I got a job at an advertising agency. Didn’t know anything about advertising or design — but I knew how to order type and prep art for printing which is something the agency needed. I went about reading up on advertising.

The first book I read was David Ogilvy’s — Ogilvy on Advertising. The first item of the ‘Ogilvy Formula’ was the customer responds to the visual element first and most profoundly. Ogilvy also said, “The best ideas come as jokes. Make your thinking as funny as possible.” Sounded good to me.

 
A menagerie

I never missed an opportunity to come up with characters for projects. Here’s a menagerie of projects and characters I have created along the way.

My first ad ever
Library Clip Art
Tom Lange Produce Broker
Children’s book catalog
Dr Samuel Johnson promotion
Hospital calendar
Fisherman & His Wife (book)
Image for healthcare poster
Magazine editoral

The Prospero & Caliban was accepted into the Society of Illustrators annual exhibit in New York. This illustration was created for a book catalog back cover. The catalog was the Shakespear Plays written for younger students.

To be accepted the work has to be commissioned. The Society of Illustrators is the oldest nonprofit organization dedicated to the art of illustration in America. Notable Society members have been N.C. Wyeth, Rube Goldberg, and Norman Rockwell, among many others.