Lexus account win
Our company teamed up with a Los Angeles agency to pitch Pii’s Conductor 4 and Data Analytics capabilities to a luxury car company. (Conductor 4 was Pii’s app-based enterprise marketing platform). The challenge was breaking-down our highly technical solution in a way that was easy to understand while not diminishing the power and impact of the solution.
We nailed-down a list of all of the top features of our solution that we thought would most peak interest, and we prioritized them. From there, I used a modular approach to visually bring each of those features to life and show the impact on their business using spread, page, half-page and quarter-page increments depending on priority.
I was the art director for the project. Below are pages from the promotional brochure used at the presentation: