Lexus account win

Sales Proposal

Our company teamed up with a Los Angeles agency to pitch Pii’s Conductor 4 and Data Analytics capabilities to a luxury car company. (Conductor 4 was Pii’s app-based enterprise marketing platform). The challenge was breaking-down our highly technical solution in a way that was easy to understand while not diminishing the power and impact of the solution.

We nailed-down a list of all of the top features of our solution that we thought would most peak interest, and we prioritized them. From there, I used a modular approach to visually bring each of those features to life and show the impact on their business using spread, page, half-page and quarter-page increments depending on priority.

I was the art director for the project. Below are pages from the promotional brochure used at the presentation:

Presentation Slides

After winning the account, I was assigned to do a simple slide presentation that would be shown to the rest of the company as to what the new business would mean and to acknowledge the presentation team. The one limitation was it would be shown in situation where there would be no sound. It would only be read. I designed the slides and created the imagery.

Below are some of the presentation slides: