Pii’s marketing department wanted to proactively take new concepts to COUNTRY Financial for their customer newsletter that would increase retention and cross-sales using sophisticated data and analytics and advanced personalization.

We developed rough storyboard for both a tailored sales brochure and a companion video presentation.

• An abbreviated style guide was first created for consistency between the pieces
• Icons were created in the same style as COUNTRY’s
• A promotional 11" x 17" brochure was created to hand out durning meeting
• A simple animated video was added picking up images from the brochure. It was played to start off the presentation.