It always amazes me how the creatives at greeting card companies keep coming up with images and copy for their seasonal greeting cards year after year. How many ways can you come with something original for saying Merry Christmas?
Several times I was involved with coming up with a Christmas card for our agency. So, there was often a promotion aspect to them so I usually lean toward illustration over design. Since most agency come up with some classy design or some clever copy for their cards, I thought I take a different approach. A grunge reindeer.
Grunge reindeer sketches
The first Christmas card I did a takeoff on Rudolph’s nose. The old metaphor — a brilliant idea = light bulb. Didn’t want to do a standard reindeer.
I also had a reindeer sweater which made its way into the final rendering.
Couldn’t believe this simple card made it into the Society of Illustrators. The Society of Illustrators is the oldest nonprofit organization dedicated to the art of illustration in America. Notable Society members have been N.C. Wyeth, Rube Goldberg, and Norman Rockwell, among many others. To be accepted the work has to be commissioned.
The Night Before
Another Christmas card used a classic Christmas icon — mice. (Was thinking more the Night before Christmas, not the Nutcracker). Deadline was extremely tight on this one. The image had to be done quickly. Necessity dictated a very simple idea. Would have liked to have done the whole room. But came up with just an overhead view. Fit the proportion of the card.